Most popular social media platforms in China
Most popular social media platforms in China
China has a unique and vibrant social media landscape with a different set of platforms compared to the Western world. These platforms offer a range of services, from messaging and short-form video to e-commerce and content aggregation. In this context, it is important to understand the most popular social media platforms in China to better comprehend the country’s digital culture and consumer behavior. In this article, we will discuss the ten most popular social media platforms in China and provide a brief overview of their features and functions.
- WeChat (known as Weixin in China) – It is a messaging app that has over 1.2 billion monthly active users. It allows users to chat, make video calls, play games, and access news and other services.
- Douyin (known as TikTok outside of China) – It is a short-form video app that has become immensely popular in China, with over 600 million monthly active users.
- Sina Weibo – It is a micro-blogging platform that has over 500 million monthly active users. It allows users to post short messages, photos, and videos, and also features live streaming and e-commerce capabilities.
- QQ – It is an instant messaging platform that has over 800 million monthly active users. It also has social networking features, games, and music.
- Kuaishou – It is a short-form video app that has over 300 million monthly active users. It allows users to create and share videos, and also features live streaming and e-commerce capabilities.
- Bilibili – It is a video-sharing platform that has over 200 million monthly active users, primarily focused on anime, gaming, and other subcultures.
- Xiaohongshu (known as Little Red Book in English) – It is a social e-commerce platform that has over 100 million monthly active users. It allows users to share their shopping experiences and product reviews, and also features e-commerce capabilities.
- Toutiao – It is a news and content aggregator app by ByteDance, that has over 120 million daily active users. It uses artificial intelligence to provide personalized news and information.
- Zhihu – It is a question-and-answer platform that has over 100 million registered users. It allows users to ask and answer questions on various topics.
- Meituan-Dianping – It is a local services app that has over 400 million annual active users. It allows users to book and review services such as restaurants, hotels, and movie theaters.
